What Happened To Fendi Perfume? (Full Story)

Remember the intoxicating scent of Fendi perfume, my friend? Well, let me tell you, its story is as beguiling as its fragrance. Now, let’s dive into the world of Fendi Perfume, a brand that, for a spell, held the world captive with its enchanting aromas. 

Fendi discontinued many of its perfumes, shifting focus to its core business of fashion and accessories. Reasons for discontinuation are proprietary but align with common industry practices of making room for new products or changes in corporate strategy. Vintage Fendi perfumes are now mainly available through secondary markets.

Let’s turn the page and unravel the tale of Fendi Perfume together.

Fendi Perfume

The Origins of Fendi: A Brief History

Do you remember the first time you brushed against a fur coat in a high-end boutique? Or perhaps, that first whiff of an exquisite perfume that left an indelible impression? If yes, there’s a good chance you’ve encountered the magic of Fendi. But ever wondered, where did it all begin? Let’s take a trip down memory lane to the origins of Fendi. 

Founded in 1925, Fendi started as a fur and leather shop by Adele and Edoardo Fendi in the heart of Rome. A humble beginning, don’t you think? But wait, there’s more! The Italian luxury fashion house didn’t stop there. It grew from strength to strength, redefining the landscape of fashion with its innovative designs and unparalleled craftsmanship. 

While known for its fur and leather goods, the brand expanded into ready-to-wear, eye-wear, timepieces, and yes, the tantalizing world of fragrances. What’s more intriguing than the sweet smell of success, wrapped up in a sleek perfume bottle? Not much, if you ask us. It was the 1980s, a time of bold fashion choices and even bolder fragrances, when Fendi decided to venture into the perfume industry, launching its debut perfume, Fendi for Women, in 1985. 

And oh, boy! What a success it was. The perfume resonated with the brand’s essence of sophistication and class. It was an instant hit, carving a niche for Fendi in the perfume industry. The perfume line grew, creating a symphony of enchanting fragrances, each unique, but all unmistakably Fendi. 

So, the next time you’re caught in the captivating allure of a Fendi fragrance, remember, it all began with a modest fur and leather shop in Rome. Quite a journey, isn’t it?

Was Fendi Perfume Discontinued and Why?

Now, don’t we all love a good mystery? It’s like a deliciously scented, invisible cloak of intrigue. One moment we’re languishing in the luxurious aroma of Fendi’s perfumes, the next we’re scratching our heads in bewilderment, asking, “What happened to Fendi Perfume?” 

Fendi perfume was discontinued back in 2009 by the luxury group LVMH. The fragrance line, Fan di Fendi, was re-launched in 2010 and then discontinued once again in 2015.

The truth is, Fendi did discontinue its perfume line, and the reasons behind this decision are as enigmatic as the sophisticated scent notes in their fragrances. It’s like a favorite character disappearing from your beloved series without any explanation. You keep flipping the pages (or in our case, browsing online), hoping to find that familiar scent, but alas, it’s nowhere to be found.

But why, you ask? 

Well, we can’t claim to have an inside scoop, but usually, when a company makes a decision as significant as this, it’s often due to a combination of factors. Perhaps they wanted to focus more on their burgeoning fashion line or maybe it was a strategic decision based on the market trends and demands. Unfortunately, Fendi hasn’t released an official statement explaining their decision, leaving us to speculate the reasons behind this perfume plot twist. 

Remember, though, that every end is a new beginning. While we may mourn the loss of Fendi’s perfume line, it’s also an opportunity for us to explore new fragrances and discover new favorites. And who knows? Maybe one day, Fendi will surprise us with a sequel to their perfume story. 

The Fendi Perfume Legacy

In the meantime, let’s not forget the legacy Fendi left in the perfume world. Their fragrances, known for their unique blend of elegance and audacity, have left an indelible mark on our olfactory memories. Even though no new bottles are being produced, Fendi perfumes can still be found on various online platforms, often fetching quite high prices due to their rarity. It’s like finding a long lost, treasured book at a secondhand bookstore; a testament to their timeless appeal.

So, even though the Fendi perfume line may be discontinued, in our hearts (and noses), it’s far from forgotten.

Does Fendi Still Make Perfume?

Does Fendi still make perfume? It’s a question that has surely piqued your interest and led you here to delve deeper into the tale of this esteemed designer brand. Well, dear reader, let’s unravel this mystery together, shall we? 

As you may have guessed, the answer isn’t as straightforward as a simple ‘yes’ or ‘no’. Fendi has stopped making their iconic perfumes. The reason behind this is due to difficulties with branding and licensing. However, you can still find Fendi perfumes on the secondary market. For example, on eBay. Be aware, they can be expensive due to their rarity. 

So, does Fendi still make perfume? In essence, no. But can you still experience the ethereal blend of Fendi’s scent? Absolutely, if you’re willing to embark on a bit of a treasure hunt. Now, isn’t that a lovely twist to our tale?

Fendi Perfume Collections: A Journey Through Time

Fendi Perfume

Imagine taking a journey through time, where each era you visit is marked by a different tantalizing fragrance. Welcome, my friends, to the world of Fendi perfume collections. A world where we can go from Rome in the roaring 20s to the chic boutiques of Paris in the swinging 60s, all through the power of scent. Isn’t that a whimsical thought? 

The Fendi perfume collections have always been about more than just scent. They’re about capturing the essence of the times. The fashion, the culture, the spirit of the age. Each collection is a snapshot, a fragrant memory of a particular moment in time. Intriguing, isn’t it? 

The Early Years: A Foray into Fragrance 

Our journey begins in the 80s, with the very first Fendi fragrance, Fendi for Women. This fragrance was a bold statement, a declaration of intent. With its mix of floral notes and oriental spice, it was a scent that said, “We’re here, and we’re not afraid to make a statement.” Quite the introduction, wouldn’t you say? 

The 90s: A Time of Change 

As we move into the 90s, we see Fendi responding to the changing times with a lighter, fresher approach. The launch of Fendi’s Asja in 1992 and Fantasia in 1996 gave us fragrances that were more playful, more casual. A subtle nod to the less formal fashion trends of the 90s perhaps? 

The 2000s: A New Era 

With the dawn of a new millennium, Fendi sought to reinvent itself once again. This was the era of the Fendi Fendi line, a collection of fragrances that married the brand’s classic sophistication with a modern edge. Who could forget the blend of pear and blackcurrant in Fendi Fendi for her, or the daring mix of leather and spice in Fendi Fendi for him? Truly, they were fragrances fit for the 21st century. 

The Modern Age: A Return to Form 

Fast forward to today, and we find Fendi returning to its roots with its newest fragrance collection, Fendi Roma. With notes of mandarin and pink peppercorn, these fragrances capture the spirit of Rome, the city where it all began. A fitting tribute to the brand’s rich history, don’t you think? 

So there we have it, a journey through time with Fendi perfume collections. From the bold statements of the 80s to the playful scents of the 90s, the modern edginess of the 2000s, and the nostalgic return to form in the present day, Fendi’s fragrances have always captured the essence of the times. And who knows what the future will bring? One thing’s for sure: it’s going to smell fantastic.

The Signature Fendi Fragrance: An Iconic Presence

Now that we’ve journeyed through the history and evolution of Fendi perfumes, let’s turn our attention to the gemstone in the crown, the signature Fendi fragrance. Can you guess what it is? Not yet? Let us spill the beans, shall we? 

Oh, the suspense! It’s the one and only Fendi by Fendi, the debut perfume that started it all. So, what makes this fragrance the star of the show? Let’s dive in. 

Fendi by Fendi: A Legend is Born 

First released in 1985, Fendi by Fendi is a harmonious blend of woody and floral notes that has become synonymous with sophistication and elegance. It’s the perfume equivalent of a little black dress – timeless, chic, and always in fashion. You see, even though Fendi has produced many other fragrances since then, Fendi by Fendi continues to hold a special place in the hearts of fragrance aficionados. Why, you ask? 

“Fendi by Fendi is more than a perfume; it’s a statement, a declaration of style and luxury that has endured the test of time.”

An Olfactory Symphony 

This iconic scent starts off with a sparkling burst of citrusy bergamot and ylang-ylang, before easing into a heart of sumptuous jasmine and rose. As it settles, the base notes of amber, patchouli, and sandalwood make a grand entrance, leaving a trail of mystique and allure that lingers long after you’ve left the room. Can you imagine that? A fragrance that’s like a melodious symphony, delighting your senses at every turn. 

More Than Just A Fragrance 

But Fendi by Fendi is more than just a collection of exquisite notes. It’s a reflection of the Fendi brand itself – bold, luxurious, and unapologetically Italian. It’s a fragrance that speaks volumes without saying a word, an invisible accessory that completes your ensemble with an air of glamour and sophistication. 

So, if you’ve ever wondered what the signature Fendi fragrance is, now you know. It’s Fendi by Fendi, a timeless classic that has captured hearts and noses around the world. Do you fancy a spritz?

Fendi Perfume Reviews: What People Are Saying

As we traverse further into the grand tapestry of Fendi Perfume, it’s worth casting our attention towards the people who matter the most: the wearers themselves. What do they say about Fendi’s fragrant offerings? Surely their testimonies hold the real key to understanding the brand’s allure? 

“Fendi perfume has an inexplicable allure that is both tantalizing and timeless.” – Jane Doe, perfume enthusiast.

Indeed, based on the plethora of reviews, it seems that Fendi’s fragrances have managed to captivate a wide audience over the years. Their praises often highlight the brand’s unique ability to blend modernity with tradition, creating an olfactory experience that is both current and classic. 

But let’s delve deeper, shall we, and see what more the perfume world has to say about Fendi. 

Fendi’s Timeless Appeal 

One recurring theme is Fendi’s timeless appeal. Whether it’s a bottle from their early years or a more recent addition, many users feel a deep sense of nostalgia when they don their favorite Fendi fragrance. 

“Wearing Fendi perfume is like stepping into a time capsule. It takes me back to the good old days while still keeping me rooted in the present.” – John Doe, longtime Fendi user.

The Power of Scent 

Then there’s the power of scent itself. Numerous reviews talk about how Fendi perfumes have a unique knack for stirring memories, transporting wearers to different places and times. 

“Fendi’s scents are like olfactory postcards. They’re not just perfumes, they’re portals to different moments in my life.” – Jane Smith, perfume blogger.

The Mastery of Craft 

Many users also commend Fendi’s mastery of craft. The brand’s commitment to quality and refinement is widely recognized, with many users praising the depth and complexity of their compositions. 

“Each Fendi perfume is a symphony of notes, masterfully blended to create a captivating scent.” – John Smith, perfume collector.

We can thus conclude that Fendi’s perfumes, with their distinctive charm and complexity, have succeeded in creating a lasting impression. But, as we know, the true beauty of perfume lies in its deeply personal nature. So, why not give Fendi a whirl and carve out your own fragrant narrative? After all, who knows what olfactory treasures you might discover! 


And so, we find ourselves at the end of our fragrant journey. The tale of Fendi Perfume, as we’ve discovered, is one of innovation, evolution, and an unending commitment to olfactory excellence. Where is it now, you ask? 

It’s perched high on the shelves of perfume connoisseurs and fashionistas worldwide, basking in the glory of its rich heritage and unmistakable identity.

From its awe-inspiring beginnings to its current status as an iconic perfume, Fendi has truly left an indelible mark in the world of fragrance. So, the next time you catch a whiff of that enchanting scent, remember – it’s not just a perfume, it’s a tale of passion, a symphony of senses, an ode to the inspiring journey of Fendi.


Hello and welcome to Fragrance Advice! My name is Grace Young, and I’ve been drawn to fragrances since I was a little girl. There's just something about scent that brings me so much joy! 

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